Local heroes conquer the globe
Breads of the world
Similar to Cakes of the World, Puratos has also developed a Breads of the World range with various local heroes in bread. Varying from Mexican sweet buns to Italian ciabatta and from a French baguette to a Japanese sushi roll bun.
Breads of the World enables supermarkets and bakery chains to create a wide and unique range of original breads from all over the world, as if they were made in these countries. With the Easy mix range of Puratos, local specialities are easy to create for foreign specialist bakers. The range contains ready to use mixes thanks to a close collaboration with specialist bakers in France, Italy and the Nordic countries.
Want to learn more about Breads of the World? Contact your local representative for more information.
England: Carrot Cake
The carrots in this cake enhance its flavour, texture and appearance. Carrot Cake has a soft texture. There are various recipes, some of which include nuts like almonds or walnuts, others add raisins or fruit such as chopped apples or pineapple pieces. Carrot Cake is often topped with a cloud of cream.
The Carrot Cake is the typical cake served at ‘tea time’. In Britain, the nation still comes to a halt for their cup of tea from 4 to 5 p.m. and the Carrot Cake is the perfect accompaniment to go with it. Of course you can eat it at all hours of the day. It is the quintessential ‘must have some in the home’ cake just perfect for that occasion when you feel like something sweet.
EXTRA: Recipe Carrot Cake >
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South America: Pastel Tres Leches
Pastel de Tres Leches or Tres Leches cake is made with three different types of milk: evaporated, condensed and whole milk hence the name, ‘three milks’ in Spanish. It’s a sweet and delicious sponge cake, soaked in a milk syrup, and becomes wonderfully moist, almost like a custard. Tres Leches cake is often topped with a cloud of whipped cream.
Pastel de Tres Leches has become a traditional dessert all over Latin America. It is often made for parties and special occasions and is special because it is made in two stages. Once the sponge has been made, it is then soaked in the mixture of milks and cream. Virtually all of the milk is soaked up by the cake but when served, it slowly melts so that the milk oozes out onto the plate creating a puddle of milk.
EXTRA: Recipe Pastel Tres Leches >
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make it yourself.
Asia: Chiffon Cake
This cake is very light and remarkably simple in appearance. It has the richness of a butter cake but the springy texture of a sponge cake. It is eaten all over Asia, where it has become a top favourite.
Asia loves Chiffon Cakes. In fact, unlike any other cakes, it is eaten on a daily basis. It can be dressed with icings, candies and other decorations and is often served with drinks such as coffee, tea, fruit drinks and even sodas. Chiffon Cakes can also be baked into sheet cakes and cupcakes. In China, they call it ‘paper wrapped cake’ since they bake and serve it in a paper cup. When baked, it comes out with natural colours but sometimes different flavouring is used like with pandan and ube. These give it another colour.
EXTRA: Recipe Chiffon Cake >
Discover Asia’s light delight and make it yourself.
Red Velvet Cake
Red Velvet Cake is a popular all-American cake with a red colour. When white icing is used, as is often the case, the red colour is even more pronounced. ‘Velvet’ is a reference to its silky, soft, smooth texture.
Covered with a generous dose of icing, Red Velvet Cakes used to be served at Christmas or at weddings. Nowadays, however, it has become very popular at all times of the year. Red Velvet Cake is consumed as a dessert, in a layer cake, for instance together with creams or fillings, but also as a snack during the day: think whoopie pies, cake lollies, cupcakes and cake donuts.
EXTRA: Recipes Red Velvet Cake >
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A Brownie is a baked chocolate confectionary product, with a rich chocolate taste. It is popular all over the USA. Single serve portions tend to be cut into squares or rectangles and although they are often served as a dessert, they can just as easily be eaten as a snack for ‘on the go’. Brownies are unique in that they can be either more cake-like or more like fudge.
Brownies are eaten at all times of the day, all times of the year. Flexible and fun, the brownie is often consumed as the perfect party snack. It’s perfectly possible to add fruit, or give fancy decorations (like on cupcakes) and is also perfect as a cheesecake base.
EXTRA: Recipe Brownie >
Discover the hottest cakes from the US.
Local specialties can reach global markets
“A good example of a product in this range is the Red Velvet cake. Although it originates from the United States, the Red Velvet cake is gaining tremendous popularity in different countries and mainly in Asia. Compare it to the success of the macaron, the best example of ‘local patisserie of the world’, an originally French product that became world-famous.”
Cakes of the World
Cakes of the World is a unique range of five cake mixes to create well-known favourites from around the world. From the USA, there are two classic applications: the latest red-hot sensation, Red Velvet and Brownies, a typical ‘chocolate’ favourite. From Europe, the first cake in the range is the delightful Carrot Cake from Great Britain perhaps that British institution, ‘tea with a slice of cake’ will finally spread all over the world. From South America, there’s the Pastel Tres Leches cake a traditional Mexican dessert. And from Asia we have the Chiffon Cake, a favourite staple all over the Far East despite its original USA origins.
For every cake, Puratos has created different support tools which range from providing a description of the origins of the cake and the traditional consumption habits surrounding it (when and how to eat it), to inspiring recipes and shedding light on the bakingmethod - from the mixing and baking to the decoration.
“Cakes of the World was created to ‘answer the needs of a growing group of consumers who are increasingly interested in discovering, eat and enjoy local foods’. Consumers around the world are attracted by local food culture. They are not only looking for new experiences, but are interested in knowing the origin and the story behind the different products they taste. Our customers are always looking for opportunities to differentiate and need solutions that are easy to use.
Cakes of the World enables our customers to create a unique range of well-known cake delights using convenient mixes. Our collaboration with experts in several countries has put us in the privileged position to enable us to prepare authentic recipes that are not just easy to follow, but guarantee a perfect result every time.”
Consumers are looking for variation and new experiences. Cake producers and retailers are seeking differentiation. To answer both needs, Puratos came up with ‘Cakes of the World.’ Product Manager Patisserie Mixes Jeroen Maeschalck explains the concept.